First off you need the music, it may be from a customer, it could be from a friend, it could be yours. The music will inspire your audio video creation; be it the story, visuals, theme, all of the above or something that has nothing to do with the song but still functions. With music's genre you will be aware of conventions; some you may want to follow, others you wont.
Instead of relying on images to save your tail, work hard to be certain you have sufficient b-roll, photography or stock footage so you don't need to spend a huge chunk of your budget filling holes in the video with graphics. In case you have control of the process, shame on you if you don't write it so you can be rewarding in the edit procedure.
As an example, if you're doing a shoot at a company and you hear the Manager of Marketing discussing that they need another video for a related product or service, you need to call the person that hired you (if they are not already on the shoot) as soon as you get a break to notify them that you overhead this information.
Keep it short - We have short attention spans. It's a simple fact, and particularly when it comes to visuals. Our brains have a totally attuned filtering system that kicks in after a minute or so. According to this that is corporate video production usually lasts between 2-3 minutes. read the article All projects are different though, so you should consider dividing the video, if it's significantly longer than this.
You might describe their features as tall, dark and handsome In the event you picked a partner. But the advantages are what sells them - they feel secure, make you laugh, feel important and loved and so on.
The warranty should also be a part of this equation. Additionally, it will help to do some research just to make certain that you will receive quality after sales service you experience any hassles with the unit.
The production house was able to quickly edit the footage together. Deep down she knew she had no clue what she wanted or why the movie was being made, although they did what she said.
I do my very best to meet their requirements and expectations. I know it's not my day but theirs. I let them tell me exactly what they want. Then see it here I do my very best to exceed their own expectations.